Adidas AG (German: [ˈʔadiˌdas]; styled as adidas since 1949) is a German multinational corporation, founded and headquartered in Herzogenaurach, Germany. The company designs and produces shoes, clothing, and accessories. Adidas is the largest manufacturer of sportswear in Europe and the second largest in the world, after Nike.
Adidas has a long and rich history, dating back to its founding in 1949 by Adolf Dassler. The brand has become synonymous with quality and innovation in the world of sports and fashion. With its iconic three-stripe logo, Adidas has established itself as a leader in the industry, constantly pushing the boundaries of design and technology.
The company's product range is extensive, catering to a wide range of sports and activities. From running shoes to soccer cleats, from basketball jerseys to yoga pants, Adidas offers a diverse selection of products for athletes and fashion enthusiasts alike. In addition to its performance-oriented products, Adidas also has a strong presence in the lifestyle and streetwear markets with its popular Originals line.
Adidas is known for its commitment to sustainability and social responsibility. The company has implemented various initiatives to reduce its environmental impact, including using recycled materials in its products and working towards carbon neutrality. Adidas also partners with organizations and initiatives that promote social causes, such as diversity and inclusion in sports.
In terms of innovation, Adidas is constantly pushing the boundaries of design and technology. The company invests heavily in research and development to create products that are not only stylish but also functional and performance-enhancing. From advanced cushioning technologies to moisture-wicking fabrics, Adidas products are designed to help athletes perform at their best.
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